The entrepreneur was sure as shit selling courses and ebooks. And your points are spot on.
TBH, I've tried the same thing: attending teaser workshops and reading the "free" ebooks that are really just very long sales brochures. I even bought into the paid upsell at a free workshop once. All of it, without exception was just about creating a market for their own services. Almost none of it was transferable because all they were doing was training people to be clones of themselves: training peeps to run workshops about online sales so they could run courses about etc etc.
All total BS.