This powerful brain hack helps you think like a wildly successful startup founder (but it’s really hard)

How do you become wildly successful? What’s in your head right now?

Maybe we should ask Samuel L Jackson!

“I ain’t your partner. I ain’t your neighbor, your brother, or your friend.
 I’m your total stranger.” Samuel L Jackson as Zeus Carver in Die Hard with a Vengeance 1995

Your customer is not your friend.

The Two-dimensional Relationship

But aren’t there marketing and sales models?

The Brain-hack: Zero Yourself out of the Picture

The Customer’s Customer Perspective

Unpacking the brain-hack: a concept and an exercise.

  1. A concept that you can use to visualise the end-state, and
  2. An exercise you can use as reinforcement.

The Second-level Relationship

The Second-level relationship

Kathy Sierra’s Amazon Book Review Technique

The Bottom Line: Enablement is Everything



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